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Tips for Facebook Paid Ads Campaign

Tips for Facebook Paid Ads Campaign

Did you know there are over 2.40 billion monthly active users on Facebook? Facebook stands as one of the most powerful social media platforms, also one of the most popular marketing platforms among advertisers, and the most prominent tool is

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Essential LinkedIn B2B Marketing Strategies

Essential LinkedIn B2B Marketing Strategies

Do you know LinkedIn is responsible for 64% of all visits from social media platforms to business websites? Initially, LinkedIn was just a platform for professionals to connect. And now it has become one of the most dynamic marketing platforms,

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Benefits of Landing Pages

Benefits of Landing Pages

A landing page drives a visitor to land on a web page and generates leads for businesses by enticing interested users to fill out a form or call a business. Landing pages drive the web visitors from a link through

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What is Affiliate Marketing?

What is Affiliate Marketing?

Affiliate Marketing is performance-based marketing where an ‘affiliate marketer’ or ‘affiliate’ promotes someone else’s products or services of a company. In return, the affiliate marketer receives a commission when people buy those products/services through his/her referral. The sales are tracked

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What is Pay Per Click Advertising?

What is Pay Per Click Advertising?

Pay Per Click (PPC) is a form of online marketing where advertisers pay a fee only when their ad is clicked by an online user. The intention is to buy traffic for a site rather than earning those visits for

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What is Email Marketing?

What is Email Marketing?

Email marketing is the act of sending a commercial message, to a group of people using email, mostly to promote a business. Sending emails to existing customers and prospects has become an integral part of the digital marketing strategy of

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